Veem House for Performance
Veem House for Performance commissioned us to create a campaign series for their program running through 2020. Veem opens its doors during 10 days, 10 times a year. Following up with this '10x10' concept, we proposed to create a visual system that could communicate the themes of their program each month in a synthesized and striking way: 'December x Interaction', 'February x Space', 'March x Discourse', etc.
Veem needed a campaign concept that could be applied and extended thoughout the year with a easy to implement and low-cost system, and using the ingredients of their already existing house-style.
We came up with a template using layered texts and illustrations in black and white, against a colored background. The illustrations and texts are monthly updated according to each month's general theme and program, and the same happens with the colored background which we update every month, creating rainbow gradient during the 10 campaigns throughout the year.
The monthly campaign includes A0 posters and mainly digital applications such as banners for social media, and Veem's website.
Concept & design: What The Studio
Original branding: Open Work
Veem House for Performance
Veem House for Performance commissioned us to create a campaign series for their program running through 2020. Veem opens its doors during 10 days, 10 times a year. Following up with this '10x10' concept, we proposed to create a visual system that could communicate the themes of their program each month in a synthesized and striking way: 'December x Interaction', 'February x Space', 'March x Discourse', etc.
Veem needed a campaign concept that could be applied and extended thoughout the year with a easy to implement and low-cost system, and using the ingredients of their already existing house-style. We came up with a template using layered texts and illustrations in black and white, against a colored background. The illustrations and texts are monthly updated according to each month's general theme and program, and the same happens with the colored background which we update every month, creating rainbow gradient during the 10 campaigns throughout the year.
The monthly campaign includes A0 posters and mainly digital applications such as banners for social media, and Veem's website.
Concept & design: What The Studio
Original branding: Open Work