Spanish Film Festival
Every year Spanish Film Festival brings to the Netherlands a program with the highlights of the most recent Spanish cinema. As in the festival's previous editions, we looked for room within the visual identity we designed a couple of years back, to launch a series of a campaign images with a refreshed look, bringing the identity of the festival one step further with every new edition.
In 2020, the campaign focused on content more than ever before, and we used SFF's unique 'sunny film frames' to their full potential, presenting trailers, stills, and all kinds of information, framed by this simple but strong branding element.
Each of the three cities had its own bi-color palette, enhancing the different editions of the festival and providing clear guidance to website visitors.
Next to the different campaign images for each city - Amsterdam, Rotterdam and The Hague -, we designed a new website for Spanish Film Festival, one that would represent the quality of the festival and host a large amount of contents in a clear and organized way.
On the new website, 'film is king': all movies are presented with spectacularity, in full-screen trailers and with much room for film imagery. The homepage has a dynamic structure showcasing the variety of the program, and through the menu users can easily find out all other events that SFF produces throughout the year, as well as the program of past festival editions and other practical information. All together, the new website elevates SFF presenting it not just as a niche festival, but as a broad platform that promotes Spanish cinema in the Netherlands through a wide range of events.
A brand new website for SFF in 2020 turned out to be more necessary than ever before. Due to the limitations caused by Covid-19 to organize screenings at cinema theatres, the festival had to switch a large part of its program to an online setting. Last minute changes and the challenge of communicating the details of a cross-media program, required the website to be a user-friendly place for festival visitors to find clear and up-to-date information.
Concept, design and creative direction: What The Studio
Web development: Floris Douma