SET
Route Setting

SET is a company of professional route setters specializing in bouldering and lead climbing. They work across climbing gyms, federations, national teams and competitions, offering services in Setting, Expertise and Training. Besides route setting, they provide consultancy for gyms and climbing organisations, as well as a wide range of courses and workshops.

For their visual identity and campaign, our task was to capture how SET balances flexibility, playfulness, and creativity with solidity and robustness, all while staying at the forefront of innovation within their sector.