Plant22

Plant22 is a new creative co-working space in Amsterdam, founded by Dutch illustrator Tim Boelaars. The space needed a ‘fresh and innovative’ website that would represent its creative spirit in order to attract top level professionals to fill up its 8 working stations.

The fullscreen website is a visual translation of the space itself. While reflecting the architecture and interior design features of the space, the website also expands the original Plant22 logo to create a dynamic, bold and playful visual identity that positions the co-working space as a unique and vibrant place. The result is a highly comfortable and intuitive website that goes beyond web design standards.

The visual language created for the website is further extended to promote Plant22 throughout the online environment such as in social media. Take a look at the website here.

Design and creative direction: What The Studio
Web development: Gregory Bolkenstijn