Visual identity for COLORS, an office supplies shop from Barcelona. The shop focuses in paper and print materials and services, while it also offers a great variety of computer and office related products. COLORS cares about the details, such good customer service or keeping the shop clean and tidy.The name COLORS refers to the huge catalogue of colour-related print and office materials, while functioning as a metaphor for the wide range of products and services that the shop provides.
The corporate identity relays upon a pictogram system and typeface that visually unifies the great diversity of products, brands and services. A different background color is used for each section at the shop. The simplicity of the system leads to a direct and clear communication, as well as it breathes carefulness, optimism and playfulness.