Nederlands Theater Festival 2018

Corporate identity and communication campaign of the Nederlands Theater Festival (NTF), which yearly brings together the best of Dutch and Flemish Theater. We devised a flexible visual identity using a highly expressive serif typography and a growing set of frameworks representing the varied spaces for theater. While communicating the festival’s invitation to reflect and create, the visual system helps introduce the different contents of the festival.

Alongside the visual identity, we created a series of campaign images featuring the key concepts in which this year's audience is introduced, having highlighted: falling into the ‘Truth’ (’Waarheid’), confronting ‘Authority’ (‘Gezag’), getting pull in into ‘Lust’ and hesitantly going into Regret (‘Spijt’).

Creative direction and design: What The Studio
Web development: Floris Douma
Campaign photography: Arjan Benning